Research Is The Basis Of ALL Our Activities

This section is divided into A) Past research by SOC, B) Current research and C) Links to other research sites.  We hope to let you see

Please assist us by giving feedback and responding to our quarterly survey whenever you receive it. If you have some other suggestions or seen some good sites, please let us know. Thank you.

Available Materials:

1) Read Articles
2) SOC 604: Country comparison research.  Objective is to allocate budget, estimate potential market size or purchasing power - a) Household income b) General stats
3) SOC 602: Comparison of all the medias. Objective is to guess which media is more effective based on the allocated budget.  Only partial info is display here as the file is too huge which we have info like age 15-20, which media has how many readers/viewers etc - a) Print b) Bus/Taxi c) Cinema d) Airport e) Radio/TV f) Billboard
4) #012000 Market share n positioning of internet recruitment in Singapore
4) SOC 901: NUS students pocket money & media exposure.
5) SOC 802: Net research on responses
6) #2006001:

Links to Other Research Sites

Site	Description
ACNielsen	Extensive site from one of the world's largest research groups. Access to summaries of web surveys.
Right Site	Demographic reference and site selection service on the Web.
GVU's	World Wide Web User Surveys. Tracks demographic details of Web users.
Internet Facts	Prepared by Parallax Webdesign, January, 1996.
Marketing Research World	Directory of market research companies, searchable by location. With detailed descriptions of the companies listed.
Quirk's Marketing Research Review	Online magazine offering practical applications in marketing research, including case studies, and in-depth discussions. Links or info of 5,800 research providers.
CyberAtlas	Detailed resource page for web marketing and advertising. Extensive links to suppliers and research companies.
Marketing Research Association	Find Marketing Research Companies by specialty. Site includes membership benefits and application form, events, publications, job vacancies and business opportunities.
e-stats	Find out who's making money on the Web, how much goes on advertising, and who the users are.

 

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