NEWS: Latest Product/Service
Here we will feature the latest service, product or technology that may assist a company in running their company or campaign more efficiently.

The Asia Fashion Week 2005, held at Singapore has just ended.  There were more than 30 fashion shows held but unfortunately, not many people was able to attend.  Most of the time, the seats are less than half filled.  All the good reports about the show can be found on other sites or print media but here we will look at the marketing perspective or market potential.

I enjoyed the fashion showcase, the sitting arrangement & event location is OK, so what went wrong or what can be done better?  Singapore being a shopping hub means that there is greater potential crowd size.  I would first look at the Singapore crowd or target market which is existing or potential boutique owners.  Most of these guys are extremely busy during 1100-2000 hrs and the show is between 1100-1700 hrs.  There may be other reasons or methods that can increase the crowd and will need a further discussion or analysis which we will not discuss here.

Case Studies

There will be more in-dept discussion on a particular event or topic so that readers will have a bigger and better picture.

Email List Forums

This is a public email forum to facilitate group discussion.

>> Back to Main Page

© 2000 ALM PR Agency. All rights reserved.