Benchmarking
[home]All of us have this question in mind :Is my direct marketing program successful? - "What is the average response rate - 2%, 5% or 20%?". Benchmarking are indicators how one program performs. The figures posted here is only an estimate which may change with time and responses from companies. Please assist by sending the feedback to us or response to our quarterly survey whenever your receive it. Your feedback is most appreciated.
Subject (Sample/Updating) Country Measurement Low Average High Internet - Banner Ad Singapore Click thru rate 0.17% Direct Email Singapore Response rate 14.4% Direct Email Worldwide Failure rate 10.5% Direct Mail Thailand Response rate 43% Website - 3rd month Singapore Hits per mth 200 10,000 40,000 Website - 1st yr Singapore Hits per mth 100 570,000 Website - 1st yr Australia Hits per mth Promotion ad Singapore Response rate Ad in directories Singapore Response rate 0.003% 0.1%
Average Reach Per Dollar (US$) - R.P.D (Sample/Updating)
**Information to be added in near future...
Country Radio T.V Outdoor Internet Singapore Malaysia Hong Kong
Information On Participating In Our Exercise:
The next time you do a program, probably you can take note of the following information that we require, but for the moment, complete whatever information you have. For those that participate in this exercise, a more detailed report will be make available to you. For item (2) "Direct Marketing", there are 10 variables or questions : a) What is the objective? To inform an event, promote a product, collect feedback. b) No of mail send. c) No of response received d) Type of incentive given to respondent eg first 50 given a gift or a change to win "Rolex watch" etc.1) Marketing Budget
Company revenue Budget. Any other source of marketing funds Country you are stationed No. of yrs co. established Budget used for ad, PR? Country covered 2) Direct Marketing
Objective No. send No. response Type of incentive given to respondent Country covered Start date/End date Cost incurred Revenue generated Industry your company in or product you sell Mail, fax, email or combination 3) Exhibition
Objective No. of visitors to show (Expected) No. of visitors to your booth Type of incentive given to visitor Country Start date/End date Cost incurred Revenue generated Industry your company in or product you sell Exhibition name 4) Company Website
Objective No. of visitors to site : 3rd mth, 12th mth, now Site managed by co or out source Type of incentive, promotion done & cost Country Launch date Cost incurred in settig up site Revenue generated Industry your company in or product you sell Cost incurred in internet marketing 5) Internet Advertising
Objective Hit rate for the site Click through rate to your site Type of incentive given to visitor & cost Country Start date/End date Cost incurred Revenue generated Industry your company in or product you sell 6) Traditional Advertising
Objective Publication Estimated no. of response to your ad Type of incentive given to reader & cost Country Start date. No. of ads Ad cost exclude design cost Revenue generated Industry your company in or product you sell 7) Seminar
Objective No. of participants invited No. of visitors Type of incentive given to visitor Country Start date/End date Cost incurred Revenue generated Industry your company in or product you sell Exhibition name 8) Contest
(SECTION MANAGED BY JOSHUA RESEARCH & SYSTEMS OF CHANGES)
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