Saving Cost-Internal Sales (SC6)
Increasing sales by improving or giving additional employees’ benefit. Sounds absurd?
One way of increasing sales is to sell back your products/services to employees. Many companies do not have a staff purchase plan or a ridiculous program. For example, in one of the company that I know have a plan that sell at a price that may be higher than what can be purchase from the market (Sim Lim Square to be more specific), the price is in fact higher than the dealers’ cost. Not to speak, the sales & marketing division can get it much lower from the distributor. Most staff will buy from Sim Lim, but more importantly competitors’ product which is much cheaper in the open market. Now is the time for companies to review their policies and staff reward system for eg staff with 1 yr service will get 10% discount, 5 yr get 30% etc etc. Even if you sell them at cost, it can be seen or taken as staff incentives and on top of that you keep them form buying competitors’ product. For companies with more than 500 employees, look at the potential. You may wish to look at max number of units per family or you may wish to turn them into entrepreneurs.
Another way is to attend our series of marketing seminars/training and learn new ways or techniques in improving customers’ service.
The list of SC series is contributed by SOC, Management Consultancy Company to help companies manage “downturn” & “CHANGE”.
Following articles will be directed at cost savings measures and how BPR (Business Process Re-engineering) helps.
Feedback: If you think that there are certain topic or areas that you wish to know or discuss, please email to us at soc@marketing.com.sg.