We hope that the following articles will offer some ideas or tickle our minds to be more creative. Topics on BPR, management, HR & training has also been added.  For more specific issues or comments, please drop us a mail. (Note: current site being updated so not all links will work)

Available Sections:

    Inspirational


Motivational articles to inspire you towards excellence or to help you back on the feet when you are down & flat.

    Country Information


It is important to know the environment you are competing in before formulating your business & marketing plans.

    Management & BPR


Techniques for better management of limited resources: budgeting, time management, leadership, business/marketing proposal.....

    HR - Recruitment & Motivation


Like it or not, people need people.  Companies need people to run the business, leaders need people to lead, staff need supervisors to give directions ..... therefore you can't be working alone.

    Advertising, Promotion & PR


There is a difference between EFFECTIVE marketing and just PLAIN marketing.

    Cybermarketing


Great potentials of the web have yet to be discovered especially in terms of marketing.

    Events


Many companies reap less than 40% of the marketing potential in an exhibition.  Discover ways that you may be able to do more.

    Product/Servive Devlopment


Product positioning and development strategies. Eg what is the right price? 

    Target Marketing & CRM


Direct mail, direct fax, direct email, telemarketing and other targeting marketing techniques. 

    Research & Strategies


Know the process of internal and external research. Why is it so expensive?  Why many companies are not investing in it?

    Technologies


Technologies & gadgets have become part of our life - both at work & at home.  Get to know how technologies don't get into your way. 

    Training


Nothing else to learn?

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