Web Site Promotion:
1. After setting up the site and testing that it is working, inform all your customers and suppliers.
2. Submit your page to the major search engines and indexes.
3. Print your website address on all stationery e.g. name cards, letter heads, fax copy etc
4. If you have very limited funds, you may consider Joining Internet Link Exchange - The Linkexchange is a banner swapping network. You display banners on your web page and your banner is rotated through the Linkexchange network of over 200,000 sites. For every 2 visitors to your site you get a free banner display on another site. Purchase additional viewing at bargain prices. If your site or business is catering mostly to women, then you definitely want to check out Bannerwomen. Bannerwomen operates basically the same as Linkexchange, except that your banners are only displayed on sites that cater mostly to women. If women are your target demographic, then it is imperative that you join Bannerwomen.
5. If possible or you have sufficient funds, run some internet and/or traditional advertisement.
6. you can consider running some promotional programs like contest, sale, lucky draws etc at your site.
7. consider Bulk Email Advertising - The big one, the hot tamale of the internet. Follow the link to find out all you need to know about this form of mass advertising and exposure.
* ALM PR Agency has tested the effectiveness of running ads on the internet vs print ad vs direct mail on www.almsoc.com.sg.(currently being updated) Within internet advertising, a comparison was made between ISP, general sites, local vs non-local site and link exchange. Further comparison was also made in print ads on general papers vs business papers vs directory listing ads. As for target marketing, direct fax and static distribution was tested. For companies that do not wish to incur additional cost in testing, you could probably engaged an agency that has the experience and knowledge so as not to incurr additional cost and time on "trying out".
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