Target Email :
Target email falls under target marketing program. But generally speaking email response rate is much lower than direct mail or direct fax.
The basic difference in demail and the traditional dmail is that at a press of a button, you get to send out thousands or even millions of addresses. It may be cheaper to target 10k on email vs mail as you do not need to pay for printing, letter shopping, postages .....
Direct email like all other cybermarketing process involves technologies. There are email programs that allows you to create and send animated graphics. There are programs that increase the speed of completing the emails. There are also programs that will help you personalised your mail.........
Besides the technology, there are also fundamental marketing principles to follow ie the message needs to be clear, targeted ......
Many companies have failed in getting response and not forgetting nasty replies because it is so simple to press the button that they send out irrelevant messages to irrelevant people with multiple messages, big files etc.
IMC is creating an opt-out list where in future, all direct marketeers will have to apply for this list before doing their mass emailing. Direct marketeers or even companies will compare their list with the opt-out list before sending out their messages.
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