Content Building :
Content building means having up to date information and/or products on the site to attract and retain vistors.
Good content means it is what the sufers want to see or read. Good content is divided into primary and secondary.
Primary is directly related to the products and services the site is providing. For example, there are some auction sites that have less than 10 products. This is poor content management which sooner or later the site will fail.
Secondary is related information or information that enhances the main product and services. For example, if the product is "LCD Projectors", articles relating to use, technologies etc will be useful to attract and retain site vistors.
To build good content, we need a pool of experts or a marketing services company to assist us. Most sites need to have information like articles on product, services and related issues written in internet manner. To attract a large pool of visitors, a site should have between 1k to 5k articles posted per annum.
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